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The Dressing That Made Me Eat Salad

I am not a green salad person. I do not like green salad. But put this dressing on it and I'll eat an entire bowl anytime.
This recipe is a classic salad dressing that's super popular in Japan, and for good reason. You can put it on a piece of cardboard and it'll be delicious. In Japan, often times it's served simply on shredded cabbage. A pile of cabbage. Yep, that's how good it is.
A Kewpie Copycat Recipe
This is my attempt to recreate the popular Kewpie brand "Deep Roasted Sesame Dressing." My Japanese friend recommended it, and we got hooked after the first try, and I wanted to recreate it as it's not easy to find here in Vancouver.
My version is very close to the real thing taste-wise, the only noticeable difference is mine is a bit less viscous since I don't add the xanthan gum that's in the original. I also add black pepper which I prefer.

More Than a Salad Dressing
In Japan this dressing is also used as a dipping sauce for their hot pot (shabu shabu). As I said, it's good on anything! If you want to try making a hot pot, check out my classic hot pot recipe and simply use this dressing instead of (or in addition to) the Thai style dipping sauce.
Important Notes for Success
- Actually DEEP toast your sesame seeds. Get them darker than you think you should to get that roasted smoky flavour. Get them even darker than what I showed in the video. Admittedly I was nervous to push them further because I didn't want to burn them on camera!
- Use Kewpie mayo. You might be tempted to use regular Western style mayo, but trust me, they do not taste the same. If you want the awesome flavours I'm raving about, you need the Kewpie mayo. Also be aware that there are "knock-off" brands of Japanese mayo that comes in VERY similar containers, but they are NOT the Kewpie brand and they don't taste the same. Look for the kewpie doll on the bottle!
- Use neutral oil. For salads you may think you want to use healthy oils like olive oil or coconut oil. Don't! Those have flavours that will mess with the awesomeness of this dressing. If health is a concern avocado oil is what you want to go with - healthy and neutral and it's what I use. Otherwise canola or another vegetable oil works too.
- If using mirin, look for one with no sugar or syrup. Even though it is optional, if you're going to buy mirin, know that most brands out there are loaded with sugar or corn syrup, but traditionally made mirin should be made by fermenting rice. I like Eden Brand, which is the only one I've seen at a "normal" grocery store that doesn't contain added sweeteners.
Watch The Full Video Tutorial!
All my recipes come with step-by-step video tutorials with extra tips not mentioned in the blog post, so make sure you watch the video below to ensure success - and if you enjoy the show, please consider subscribing to my YouTube channel. Thank you!

Japanese Deep Roasted Sesame Dressing
- Prep Time: 10 mins
- Cook Time: 5 mins
- Total Time: 15 minutes
- Yield: ¾ cup
Description
A delicious copycat recipe of the Kewpie Brand salad dressing.
Ingredients
- 3 tablespoons (45 ml) white sesame seeds (see note)
- 3 tablespoons (45 ml) Japanese Kewpie mayonnaise (see note)
- 3 tablespoons (45 ml) neutral flavoured oil (I use avocado oil cuz it's healthy and neutral. If you really want to you can probably use olive oil, but not the extra virgin one cuz that has a strong flavour. You can always try though!)
- 1 ½ tablespoons (22.5 ml) Japanese soy sauce
- 1 tablespoons (15 ml) rice vinegar
- 2 teaspoons (10 ml) mirin (optional, see note)
- 2-3 teaspoons honey or brown sugar (10-15 ml), or sub a sweetener of your choice
- ½ teaspoon (2.5 ml) toasted sesame oil
- Freshly ground black pepper, to taste
Instructions
- In a dry saute pan, add the sesame seeds and toast them over medium high heat, stirring constantly. Once they turn golden, turn the heat down to medium and continue toasted until they have a deep, dark brown colour. Once the desired colour is reached, immediately pour onto a plate to cool and stop the toasting.
- Grind the sesame seeds in a mortar and pestle using a swirling motion until most of the seeds are broken up into a fine meal but you can still see some whole seeds. Note: You can also grind sesame seeds in a coffee grinder, but be careful not to over-grind. I would do little pulses.
- Add all remaining ingredients to the mortar (serves as a handy mixing bowl!) and whisk to mix well and make sure the honey is completely dissolved.
- Taste and adjust seasoning to your taste. You can also increase the mayo if you want something thicker and richer. If it's the first time you're making it I recommend tasting it with some actual salad leaves rather than tasting it straight up to get a more accurate idea of where you're at.
- Store in the fridge and mix well before using. This should keep for at least a few weeks.
Notes
- Even if you buy your sesame seeds pre-roasted, you can roast them again to refresh them and get them a little bit darker.
- Look for the Kewpie brand for the most "authentic" flavour.
- When choosing Mirin look for a brand that has no corn syrup or sugar added (if possible), such as Eden brand.
Keywords: salad, japanese, salad dressing, healthy, gluten free
Janet Afia
I wanted to try this recipe so badly but my family is predominantly vegan and although I can find the Kewpie mayo in my local Asian market, I didn’t want to buy that since it’s not vegan and it was a rather large bottle. But I also stumbled upon a small bottle of the dressing at the store. So I figured, why not buy it to taste and see if I can also get close to it with vegan Mayo. So I substituted vegan Mayo in the recipe and compared to see if I can get the taste similar/close. So I used vegan Mayo, added a bit of garlic powder (I don’t really know why haha). But it was magic!!! I actually liked it waaaay more than the kewpie brand. Every one in my house fell in love with it.
★★★★★
Claire
OMG this salad dressing is life changing! I substituted half of the soy sauce with ponzu sauce and it was hands down the best dressing that ever came out of my kitchen! Thank you so much Pailin for this amazing recipe!
★★★★★
Nora
Thank you Palin! I made this today and it was delicious! We couldn’t find mirin that wasn’t “sweet” so I skipped out in the sugar. The family loved it!
Jackie
Made it twice already, first time I sub brown sugar with Agave & didn’t have rice vinegar so used apple cider vinegar. Second time I used the Rice Vinegar & tried it with coconut sugar, although I found that it wasn’t sweet enough so added your brown sugar. It’s so easy & yummy! Thank you for all your delicious recipes and for being descriptive about everything!
ratih
my family live on kewpie sesame seed dressing for several years already. we just love it and so easy to find in asia. unfortunately now we live in europe and buying that dressing become so expensive. i will definitely try this. looks yummy, so thanks
Bill Woods
Looks good!
Next step: a reverse-engineered recipe for 'Kewpie mayo'.
Jeremy Whigham
I've just made it a second time with a bit more roasted seeds and mayo but same quantities for other ingredients and I think it tastes even better. Maybe I also roasted the seeds a bit darker than the first time. Used waitrose mayo.
Katherine Pao
Dear Pailin,
Love your blog and tried a lot of receipes already! All so fantastic!
I happen to be a Mayonnaise hater like Karen! There another Kewpie sauce - Sesame Soja Sauce is without Mayonnaise! Actually it is made by Kewpie Thailand, for me it is even better than the original japanese version! I would LOVE you could decode it for the mayonnaise haters like us! And I promise you will love it as well! It is not so thick like the orignal version and not so heavy either. A sauce that I could eat all days!
I am not sure if you can find it in Canada, I am attaching a link to show you which product it:
https://www.orientalmarket.es/shop/aderezo-de-salsa-de-soja-y-sesamo-kewpie-210ml.html
The web is in spanish, so I list the ingredients here:
Water
Soja sauce
Sugar
Soy oil
Vinager
Sesame
Ginger
Lime juice
Sesame oil
Yeast extract
Salt
Spices
*with emulsionfier of course
Could you plesae de-code it for us as well??? We mayonnaise haters will LOVE YOU!!!!
Karen
Katherine. You're my hero. I need to find this.
Signed, your fellow mayo-hater in arms.
Katherine
Hi Karen!
Hope we are lucky enough that Pailin decode it for us!!! Love to know that I am not the only Mayo Hater in the world! 😂
I also found other kewpie dressing with soja sauce / vinager / sugar as the base, then adding yuzu juice or wasabi or onion or black rice vinager... etc., the options are indefinite!!! So when we got this non mayo dressing decoded, we could try with a different touch everyday and never get tired of our green salad! Isn’t it wonderful????
Pailin Chongchitnant
I've never had this, but will be on the lookout for it next time I'm at the Japanese store 🙂
Katherine
Sooooo looking forward to your help tp decode them! Pleaseeeee Pailin! Thank youso much!
Karen
I have a ridiculous question. This looks great and I want to try it, but I hate (and I mean HAAAAAATE) mayonnaise with a deep, entrenched, full-body-and-soul loathing. It's been twenty years, this is 100% not going to change. Is there anything I can substitute for it?
Angela
in my opinion, it cannot be substituted. You will not taste the mayo in this...
Edna
The Japanese mayo tastes different - a bit of sweetness. I grew up eating veggies with this mayo.